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PRIVACY POLICY
Last Updated: August 24, 2026
This Privacy Policy explains how ZentaoEast ("ZentaoEast", "we", "us", or "our") collects, uses, stores, and shares personal information when you visit zentaoeast.com, make a purchase, create an account, subscribe to our communications, contact us, or otherwise interact with our services.
1. Who We Are
ZentaoEast is a brand of Vicony Teas Co., Ltd. (黄山薇可尼茶叶有限公司) and is operated through its ZENTAOEAST Studio in Huangshan, Anhui Province, China.
For the purposes of applicable data protection laws, Vicony Teas Co., Ltd. is the data controller responsible for the personal information described in this Privacy Policy.
Legal Entity:
Vicony Teas Co., Ltd.
黄山薇可尼茶叶有限公司
Registered Business Address:
Room 901, Unit 2, Building 2, Longxiang Yujing
No. 38 Binjiang Middle Road, Yuzhong Subdistrict
Tunxi District, Huangshan, Anhui Province
China
Operational Studio:
ZENTAOEAST Studio
Room 402, Unit 2-1, Baichuan Fortune Plaza
Tunxi District, Huangshan, Anhui Province
China
Website: zentaoeast.com
Email: thepath@zentaoeast.com
The addresses above are business and operational addresses and should not be used for product returns unless we specifically instruct you to do so. If you wish to return an item, please contact us first so that we can provide the appropriate return address and instructions. Please refer to our Refund Policy for further information.
2. Personal Information We Collect
The personal information we collect depends on how you interact with ZentaoEast.
Information You Provide Directly
When you place an order, create an account, subscribe to our communications, contact us, or otherwise use our services, you may provide information including:
Name
Email address
Telephone number
Billing address
Shipping address
Account information
Products purchased
Products added to your cart or wishlist
Order and transaction details
Communication preferences
Newsletter subscription information
Messages or inquiries sent to us
Product reviews or feedback
Photographs, videos, or other evidence you voluntarily provide in connection with delivery, damage, product condition, authenticity, or quality concerns
Payment Information
Payments are processed through third-party payment providers made available at checkout, currently including PayPal.
We may receive limited information relating to your payment, such as:
Payment status
Transaction reference
Payment method
Billing information
Fraud or risk-screening results
We do not directly store your full payment card number, card security code, or PayPal login credentials on our servers.
Information Collected Automatically
When you visit ZentaoEast, certain technical and usage information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Approximate location derived from your IP address
Language and time-zone settings
Referring website or page
Pages viewed
Products viewed
Search activity
Links clicked
Shopping-cart activity
Date and time of visits
Interaction with our website and communications
This information may be collected through cookies, server logs, pixels, and similar technologies.
Information Received from Third Parties
We may also receive limited personal information from service providers involved in your transaction or use of our services.
For example, we may receive:
Payment confirmation from payment providers
Shipment and delivery information from logistics providers
Fraud-prevention information from payment or security providers
Subscription or email-interaction information from communication services
3. How We Use Your Personal Information
We use personal information for the purposes described below.
Order Processing and Fulfillment
We use your information to:
Process and confirm orders
Process payments
Prepare invoices and transaction records
Arrange packaging and fulfillment
Arrange international shipping
Prepare customs documentation
Provide shipment and tracking information
Communicate with you about your order
Handle returns, refunds, exchanges, and claims
Customer Support
We use your information to:
Respond to inquiries
Investigate delivery issues
Resolve incorrect or missing orders
Review product-quality concerns
Investigate damaged or defective products
Verify photographs, packaging information, or other evidence submitted as part of a claim
Provide after-sales support
Security and Fraud Prevention
We may use information to:
Detect suspicious transactions
Prevent payment fraud
Prevent unauthorized access
Protect customer accounts
Investigate abuse or unlawful activity
Protect the security of ZentaoEast and its customers
Establish, exercise, or defend legal claims
Website Operation and Improvement
We may process information to:
Maintain your shopping cart
Maintain secure sessions
Manage customer accounts
Remember preferences
Diagnose technical problems
Monitor website performance
Understand how visitors navigate ZentaoEast
Improve the usability, design, content, and functionality of the Site
Marketing and Editorial Communications
Where permitted by applicable law, and where required with your consent, we may send communications relating to:
New collections
Product releases
Artisan stories
Annals
Field Notes
Eastern aesthetics and cultural editorial content
Special announcements
Promotional offers
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
4. Legal Bases for Processing
Where the General Data Protection Regulation (GDPR), UK GDPR, or another law requires us to identify a legal basis for processing, we generally rely on the following.
Performance of a Contract
We process personal information where necessary to:
Process your order
Receive payment
Deliver your purchase
Provide order-related customer service
Process refunds, returns, or claims
Compliance with Legal Obligations
We may process and retain personal information where necessary to comply with:
Tax obligations
Accounting requirements
Customs requirements
Regulatory requirements
Lawful requests from public authorities
Legitimate Interests
Where appropriate and where those interests are not overridden by your rights and freedoms, we may process information for legitimate interests including:
Fraud prevention
Website and account security
Customer-service administration
Business record keeping
Service improvement
Protecting our legal rights
Establishing or defending legal claims
Consent
Where required by applicable law, we rely on your consent for activities such as:
Marketing communications
Analytics cookies
Advertising or marketing cookies
Other non-essential tracking technologies
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
5. How We Share Personal Information
We do not sell your personal information.
We share personal information only where reasonably necessary to operate ZentaoEast, complete transactions, provide services, protect our business, or comply with legal obligations.
Website and Hosting Providers
ZentaoEast operates using services and technologies including:
WordPress
WooCommerce
SiteGround and associated hosting infrastructure
These providers may process technical, account, or transaction information necessary to host and operate the Site.
Payment Providers
Payments are processed by third-party payment providers available at checkout, currently including PayPal.
Payment providers process personal information according to their own privacy policies and regulatory obligations.
If additional payment providers are introduced in the future, this Privacy Policy may be updated accordingly.
Logistics and Customs Partners
To deliver international orders, we may share necessary information with:
Postal services
Couriers
International logistics providers
Freight companies
Customs brokers
Customs authorities
This may include information such as:
Your name
Delivery address
Telephone number
Order contents
Declared value
Shipping documentation
Other information required for international delivery or customs clearance
Email and Communication Services
We use services including MailPoet to manage newsletter subscriptions and email communications.
These services may process:
Email address
Name, where provided
Subscription status
Communication preferences
Email delivery information
Interaction with our communications
Cookie and Consent Management
We use CookieYes to manage cookie preferences and consent choices.
Analytics and Performance Services
Where enabled and permitted by your cookie preferences, we may use analytics and performance technologies, including services such as Google Analytics, to understand how visitors interact with ZentaoEast.
Where required by law, these technologies will not be activated until you have provided the appropriate consent.
Professional Advisers
Where reasonably necessary, we may share information with professional advisers such as:
Accountants
Auditors
Legal advisers
Insurance providers
Legal and Regulatory Disclosures
We may disclose personal information where reasonably necessary to:
Comply with applicable law
Respond to lawful government requests
Comply with court orders or legal processes
Investigate fraud or unlawful activity
Protect the rights, safety, and property of ZentaoEast, our customers, or others
Establish, exercise, or defend legal claims
6. Cookies and Similar Technologies
ZentaoEast uses cookies and similar technologies to operate the Site, maintain shopping functionality, remember preferences, measure performance, and, where permitted, understand how visitors interact with our services.
Strictly Necessary Cookies
These cookies are required for essential website functions such as:
Shopping-cart operation
Checkout
Account login
Security
Session management
Cookie-consent preferences
These cookies are necessary for the Site to function and generally do not require consent where permitted by applicable law.
Functional Cookies
Functional cookies may be used to remember preferences and improve the functionality of the Site.
Where required by applicable law, these cookies are activated only after you provide consent.
Analytics and Performance Cookies
Analytics and performance technologies help us understand how visitors interact with ZentaoEast and identify ways to improve the Site.
Where required by applicable law, these technologies are activated only after you provide consent.
Marketing Cookies
If advertising, social-media, or other marketing technologies are used, they may help us understand the effectiveness of our communications or provide more relevant content.
Where consent is required, these technologies are activated only in accordance with your cookie choices.
Managing Your Cookie Preferences
You may accept, reject, or manage non-essential cookies through the cookie-consent interface provided on ZentaoEast.
You may change or withdraw your cookie preferences at any time using the Cookie Settings function available on the Site.
You may also control cookies through your browser settings.
Please note that blocking strictly necessary cookies may prevent certain parts of the Site, including the shopping cart or checkout, from functioning correctly.
7. International Data Transfers
ZentaoEast is operated from Huangshan, Anhui Province, China.
If you access ZentaoEast from another country, your personal information may be transferred to, stored in, or processed in China and in other countries where our hosting providers, payment providers, email providers, analytics services, logistics partners, or other service providers operate.
These countries may have data protection laws that differ from those in your country of residence.
Where applicable law requires specific safeguards for an international transfer of personal information, we and our service providers take appropriate steps and use legally recognized transfer mechanisms where applicable.
These mechanisms may include:
Standard Contractual Clauses
Adequacy mechanisms
Contractual safeguards
Other lawful international data-transfer arrangements
We take reasonable steps designed to ensure that personal information transferred internationally remains appropriately protected.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, operational, tax, customs, fraud-prevention, and regulatory requirements.
The appropriate retention period depends on factors including:
The nature of the information
Whether you maintain an account with us
Whether an order or transaction remains active
Customer-service requests
Product-quality or delivery disputes
Payment or chargeback disputes
Fraud-prevention requirements
Tax and accounting obligations
Customs requirements
Applicable limitation periods
The need to establish, exercise, or defend legal claims
Order and transaction records may therefore be retained after an order has been completed where required for legitimate business or legal purposes.
When personal information is no longer reasonably required, we will delete, anonymize, or otherwise securely dispose of it where reasonably practicable and legally permitted.
9. Data Security
We use reasonable technical and organizational measures designed to protect personal information against:
Unauthorized access
Unauthorized disclosure
Accidental loss
Misuse
Alteration
Destruction
These measures may include:
HTTPS/TLS encryption
Secure hosting infrastructure
Access controls
Account protections
Security monitoring
Safeguards provided by our payment and technology partners
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe that your account or personal information has been compromised.
10. Your Privacy Rights
Your privacy rights depend on the laws that apply to you.
If the GDPR, UK GDPR, or similar privacy legislation applies, your rights may include the following.
Right of Access
You may request confirmation of whether we process your personal information and obtain access to personal information we hold about you.
Right to Rectification
You may request correction of inaccurate or incomplete personal information.
Right to Erasure
In certain circumstances, you may request deletion of your personal information.
This right is subject to legal exceptions, including where information must be retained for:
Accounting
Taxation
Customs
Fraud prevention
Transaction records
Legal claims
Other legal obligations
Right to Restrict Processing
In certain circumstances, you may request that we restrict the processing of your personal information.
Right to Data Portability
Where applicable, you may request certain personal information in a structured, commonly used, machine-readable format and ask that it be transferred to another controller where technically feasible.
Right to Object
Where processing is based on legitimate interests, you may have the right to object based on your particular circumstances.
You may object to direct marketing at any time.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
Rights Relating to Automated Decisions
Where applicable law provides such rights, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.
Right to Lodge a Complaint
If you are located in the European Economic Area, you may have the right to lodge a complaint with the competent data protection authority in:
Your country of residence
Your place of work
The place where you believe a data protection infringement occurred
If you are located in the United Kingdom or another jurisdiction, you may have similar rights under applicable local law.
11. Exercising Your Privacy Rights
To exercise an applicable privacy right, please contact us at:
Please clearly describe your request and provide sufficient information for us to identify the relevant records.
Where reasonably necessary, we may request additional information to verify your identity before fulfilling your request.
We will respond within the period required by applicable law.
There is generally no fee for submitting a legitimate privacy request. Where permitted by applicable law, we may refuse or charge a reasonable fee for requests that are manifestly unfounded, excessive, or repetitive.
12. Marketing Communications
If you subscribe to ZentaoEast communications, we may send you editorial and commercial communications relating to:
Collections
Artisans
Annals
Field Notes
Cultural stories
Product releases
Special announcements
Promotional offers
You may unsubscribe at any time by clicking the unsubscribe link contained in our marketing emails.
Unsubscribing from marketing communications does not prevent us from sending transactional or service-related messages necessary for:
Orders
Payments
Shipping
Account security
Customer support
Returns or refunds
13. Fraud Prevention and Automated Risk Assessment
We and our payment, security, or fraud-prevention providers may use automated tools to help identify:
Suspicious transactions
Payment risk
Fraud
Unauthorized activity
Abuse of our services
These systems may consider technical, transactional, payment, account, and device-related information.
Where applicable law gives you specific rights relating to solely automated decisions that produce legal or similarly significant effects, we will respect those rights.
14. Children's Privacy
ZentaoEast is not directed to individuals under the age of 18.
We do not knowingly collect personal information from children.
If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us at:
Where appropriate and legally required, we will take reasonable steps to delete the information.
15. Third-Party Websites and Services
ZentaoEast may contain links to third-party websites, payment services, social platforms, or other services that we do not control.
We are not responsible for the privacy, security, or content practices of those third parties.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our services
New payment or technology providers
Changes to our business practices
Changes to our data-processing activities
Regulatory developments
Legal requirements
Security or operational changes
When we make changes, we will update the Last Updated date at the top of this page.
Where required by applicable law, we will provide additional notice of material changes.
The version published on this page is the current version of our Privacy Policy.
17. Contact Information
For questions about this Privacy Policy, requests concerning your personal information, or privacy-related complaints, please contact:
ZentaoEast
A brand of Vicony Teas Co., Ltd. (黄山薇可尼茶叶有限公司)
Operated through ZENTAOEAST Studio
Registered Business Address:
Room 901, Unit 2, Building 2, Longxiang Yujing
No. 38 Binjiang Middle Road, Yuzhong Subdistrict
Tunxi District, Huangshan, Anhui Province
China
Operational Studio:
Room 402, Unit 2-1, Baichuan Fortune Plaza
Tunxi District, Huangshan, Anhui Province
China
Website: zentaoeast.com
Email: thepath@zentaoeast.com
Returns: The addresses above are not designated return addresses unless we expressly tell you otherwise. Please contact us before returning a product so that we can provide the appropriate return address and instructions.